Мастерская HR коммуникаций

Все товары HR inspire:

HR промо-режиссер. Тренинг по поиску и разработке инсайдов при создании брендов продукта, HR бренда, бренда проекта

Понять инсайда – одно из самых важных при разработку любых коммуникаций.

Инсайд – это скрытая потребность аудитории, выявив которую мы можем в разы увеличить конверсию в наши каналы коммуникаций.

Поиск и правильное определение инсайда необходимо тем клиентам, которые хотят сделать качественные коммуникации.

Понимание аудитории, как таковое уже большое преимущество, глубокое понимание желаний сотрудников – это конкурентное преимущество. Тогда слоган, логотип, текст, все коммуникации у Вас будут работать сами собой и наоборот, можно сделать очень красивые и дорогие коммуникационные продукты, но сотрудники так и не среагируют на них. Почему? Потому что у них другие потребности, другие ценности, другие желания.

Понимание инсайда также важно и для руководителей, и для специалистов по продажам. Хотите чтобы Ваши письма открывали, Ваши плакаты читали, смотрели Ваши ролики?

В рамках этого продукта у нас есть 2 формата:

  1. Мы проводим тренинги по обучению сотрудников внутренним коммуникациям и поиску верного инсайда.
  2. Разработка совместно с клиентом на проекте инсайда для запуска коммуникаций.

Продукт создан для: подготовки эффективных HR коммуникаций, осознанных рекламных HR кампаний.

Рекомендован для: руководителей внутренних коммуникаций, менеджеров по коммуникациям, дизайнеров HR проектов, директоров по персоналу, HR менеджеров, которые вовлечены в подготовку внутренних коммуникаций.

Область применения: разработка внутренних коммуникаций, разработка HR бренда и EVP.

Сроки реализации: 1 тренинг-день.

Стоимость рассчитывается за 1 день за всю группу (от 1 до 25 человек). Тренинг может быть проведен в индивидуальном и групповом формате, как правило, на территории клиента. При необходимости мы проводим передачу технологии в формате тренинга для тренеров. Тренинг включает в себя как интерактивные задания так и теорию с разбором кейсов.

Отправить техническое задание консультанту: напишите на почту и мы ответим очень быстро.

Обсудить с консультантом продукт: наберите номер телефона +7 495 142 00 87


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